NUST Institutions Library Catalogue

As the dominant paradigm of economic activity is shifting to a focus on creating customer value, it is becoming increasingly clear that companies must be able to formulate business strategies, product and service strategies and internal operating strategies that accelerate the creation and delivery of customer value. The ability to create value has become the primary source of sustainable competitive strength. With this book, Ulwick introduces a strategy formulation theory and process that will allow firms to create strategies that consistently produce breakthrough results. The application of advanced modeling and pattern detection techniques is used in both the design of the theory and in the process it initiates; its application can result in strategies and solutions that deliver up to ten times more value than those created using traditional methods. The book introduces a process called the Customer-Driven Mission Achievement Process (CD-MAP), now successfully used by many large companies to formulate and assess strategies at every organizational level. This book, steeped in modern business theory and backed by years of practical experience, will help practitioners in any company improve their operations and their competitive position.