Questionnaire design : how to plan, structure, and write survey material for effective market research / Ian Brace.
Material type:
TextSeries: Market research in practice seriesPublisher: London ; Sterling, VA : Kogan Page, 2004Description: xii, 289 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 074944181XSubject(s): Market surveys -- Methodology | Questionnaires -- MethodologyDDC classification: 658.83 LOC classification: HF5415.3 | .B683 2004Online resources: Table of contents | Publisher description | Contributor biographical information | Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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School of Civil and Environmental Engineering (SCEE) | School of Civil and Environmental Engineering (SCEE) | 658.83 (Browse shelf) | Available | NIT-11440 | ||
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Book
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School of Civil and Environmental Engineering (SCEE) | School of Civil and Environmental Engineering (SCEE) | 658.83 (Browse shelf) | Available | NIT-11441 | ||
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Book
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School of Civil and Environmental Engineering (SCEE) | School of Civil and Environmental Engineering (SCEE) | 658.83 (Browse shelf) | Available | NIT-11442 |
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Includes bibliographical references (p. 277-280) and index.
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.
System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB.
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