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Why CRM doesn't work : how to win by letting customers manage the relationship / Frederick Newell.

By: Newell, Frederick, 1926-Material type: Text

TextPublisher: London : Kogan Page Limited, c2004Edition: 1st edDescription: xvii, 263 p. ; 23 cmISBN: 1576601323 (alk. paper)Subject(s): Customer relations -- ManagementDDC classification: 658.812 LOC classification: HF5415.5 | .N49 2003Online resources: Publisher description

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Item type	Current location	Home library	Shelving location	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	Chinese Studies	658.812 NEW (Browse shelf)	Available		CL-D-2013

Total holds: 0

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Includes bibliographical references (p. 243-254) and index.

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