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Journal of Marketing by American Marketing Association. Material type:  Text Publisher: American Marketing Association Birmingham Availability: Items available for loan: Central Library (CL)Call number: Vol-80, No-1 Jan 2016 (16).
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Consumer behavior / Leon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey. by Schiffman, Leon G [author.] | Wisenblit, Joseph [author.]. Edition: Twelfth edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : Pearson, [2019]Copyright date: ©2015 Availability: Items available for loan: Central Library (CL)Call number: 658.8/342 SCH (1).
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E-commerce 2018 : business, technology, society / Kenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc. by Laudon, Kenneth C, 1944- [author.] | Traver, Carol Guercio [author.]. Edition: Fourteenth Edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, [2017]Availability: Items available for loan: Central Library (CL)Call number: 658.872 LAU (1).
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Marketing : real people, real choices / Michael R. Solomon, Saint Joseph's University, Greg W. Marshall, Rollins College, Elnora W. Stuart, University of South Carolina Upstate. by Solomon, Michael R [author.] | Marshall, Greg W [author.] | Stuart, Elnora W [author.]. Edition: Ninth edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : Pearson, [2018]Availability: Items available for loan: Central Library (CL)Call number: 658.8 SOL (1).
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Internet technologies by Bansal, S.K. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: NEW DELHI A.P.H PUBLISHER 2001Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 004.67 BAN (1).
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Marketing models by Lilien, Gary L ,Kotler, Philip ,Moorthy, K. Sridhar. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: NEW DELHI PRENTICE HALL 2003Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8 LIL (1).
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Microsoft site server 3.0, an e-commerce solution by Scoppa, Andrew Libertone, David. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: NEW JERSEY PRENTICE HALL 2000Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.80025 LIB (1).
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3g marketing ,communities and strategic partnerships by Ahonen , Tomi .T ,Kasper ,Timo ,Melkko , Sara. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: ENGLAND JOHN WILEY 2004Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 384.53 AHO (1).
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Marketing research ,measurement and method by Tull , Donald .S ,Hawkins , Del . I. Edition: 6THMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: NEW DELHI PRENTICE HALL OF INDIA 1993Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.83 TUL (1).
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Creative marketing communications by Yadin, Daniel. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: NEW DELHI CRESENT PUBLISHING HOUSE 2004Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8 YAD (1).
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Increasing hits and selling more on your web site by Helmstetter, Greg. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: NEW YORK JOHN WILEY & SONS 1997Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8 HEL (1).
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Essentials of marketing ,a global managerial approach by Perreault, William D ,Mcrarthy, E Jerome. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: RAWALPINDI NATIONAL BOOK FOUNDATION 2007Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8 PER (1).
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Marketing research, measurement, method and application by Kent, Raymond. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: NEW YORK INTERNATIONAL THOMSON 1999Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.83 KEN (1).
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Marketing research, a problem solving approach by Sudman, Seymour Blair, Edward. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: NEW YORK MCGRAW HILL 1998Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.83 SUD (1).
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STRATEGIC INTERNET MARKETING by DANN, SUSAN,DANN, STEPHEN. Material type: Text Publisher: AUSTRALIA JOHN WILEY 2001Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.84 DAN (1).
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Marketing management by Kotler , Philip, Keller , Kevin.Lane. Edition: 12THMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: INDIA PEARSON EDUCATION ASIA 2006Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8 KOT (1).
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Analysis for marketing planning by Lehmann, Donald R , Winer, Russell S. Edition: 6THMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: NEW YORK MCGRAW HILL 2005Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8 LEH (1).
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Essentials of marketing by Summers, Jane , Gardiner, Michael , Lamb, Charles W. Edition: 3RDMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: JAPAN CENGAGE LEARNING 2009Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8 ESS (1).
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Marketing management , the millennium edition by Kotler, Philip. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: NEW DELHI PRENTICE HALL OF INDIA 2000Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8 KOT (1).
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Marketing your consulting services by Biech, Elaine. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: PFEIFFER PFEIFFER 2003Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 657.83 BIE (1).
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Principles of marketing by Kotler, Philip , Armstrong, Gary. Edition: 12THMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: INDIA PRENTICE HALL 2008Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8 KOT (1).
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Marketing by Bpp Learning. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: NEW DELHI VIVA BOOKS 2009Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8 PAU (1).
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Gimme, the human nature of successful marketing by Hallward, John. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: USA JOHN WILEY & SONS 2007Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8 HAL (1).
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Marketing, real people,real choices by Solomon, Michael R, Stuart, Elnora W. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: INDIA PEARSON EDUCATION ASIA 2005Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8 SOL (1).
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Marketing logistics, a supply chain approach by Kapoor, Satish K, Kansal, Purva. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: INDIA PEARSON EDUCATION ASIA 2003Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.5 KAP (1).
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Services marketing, integrating customer focus across the firm by Zeithaml, Valarie.A, Pandit, Ajay, Gremler, Dwayne.D. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: DELHI TATA MCGRAW HILL 2008Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.83 SER (1).
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