NUST Institutions Library Catalogue

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Marketing communications management, concepts and theories cases and practices

by Copley, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: INDIA ELSEVIER 2007Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.802 COP (1).
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Marketing management, a south asian perspective

by Kotler, Philip, Keller, Kevin Lane, Koshy, Abraham.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: INDIA PEARSON EDUCATION ASIA 2009Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8 KOT (1).
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Principles of marketing,a south asian perspective

by Kotler, Philip | Armstrong, Gary, Agnihotri, Prafulla Y, Ehsan Ul Haque.

Edition: 13THMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: INDIA PEARSON EDUCATION 2013Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8 KOT (1).
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Industrial marketing, analysis planning and control

by Reeder, Robert R, Brierty, Edward G, Reeder, Betty H.

Edition: 2NDMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: INDIA PRENTICE HALL OF INDIA 1991Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8 REE (1).
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Internet marketing, readings and online resources

by Richardson, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: NEW YORK MCGRAW HILL 2001Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8 INT (1).
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Customer service on the internet building relationships, increasing loyalty ans staying competitive

by Sterne, Jim.

Edition: 2NDMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: NEW YORK JOHN WILEY & SONS 2000Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.120285 STE (1).
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HOW TO PREPARE PROFEOSIONAL DESIGN BROCHURES

by JONES, G.

Material type: Text Text Publisher: NEWYORK MCGRAW HILL 1976Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 808.066 JON'H (1).
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Marketing channels

by El-Ansary, Adel.I Coughlan, Anne.T Stern, Louis.W.

Edition: 5THMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: NEW DELHI PRENTICE HALL 1996Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658 STE (1).
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Modern marketing management

by Davar, Rustom.S.Dr Davar, Sohrab.R.

Edition: 7THMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: NEW DELHI UNIVERSAL BOOK STALL 1998Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8 DAV (1).
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Cellular communications worldwide market development

by Garrard, Garry.A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: BOSTON ARTECH HOUSE 1998Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 621.38452 GAR (1).
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STRATEGIC INDUSTRIAL MARKETING

by CHISNELL, PETER M.

Edition: 2NDMaterial type: Text Text Publisher: NEWYORK PRENTICE HALL 1989Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8 CHI'S (1).
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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Online access: Publisher description | Table of contents Availability: Items available for loan: Central Library (CL)Call number: 658.8 PET (1).
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.

by Johansson, Johny K.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: Central Library (CL)Call number: 658.848 JOH (1).
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Marketing to the new majority : strategies for a diverse world / David Burgos and Ola Mobolade.

by Burgos, David | Mobolade, Ola.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave Macmillan, 2011Availability: Items available for loan: Central Library (CL)Call number: 658.802 BUR (1).
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Marketing Management

by Winer, Russ | Dhar, Ravi.

Edition: 4th EditionMaterial type: Text Text Publisher: India: Pearson Education, 2015Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8 WIN (1).
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Encyclopedia of Total Quality Management: Total Quality in Marketing

by Johnson, William C | Chvala, Richard J.

Material type: Text Text Publisher: NEW DELHI: St. Lucie Press, 1998Availability: Items available for reference: College of Electrical & Mechanical Engineering (CEME) Not for loanCall number: 658.562 ENC (1). :
The economics of recreation, leisure and tourism / John Tribe.

by Tribe, John [author.].

Edition: Sixth edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: Central Library (CL)Call number: 790.069 TRI (1).
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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu.

by Kotler, Philip [author.].

Edition: Eighth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow : Pearson, 2022Availability: Items available for loan: Central Library (CL)Call number: 338.4791068 KOT (1).
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Strategic alliances & marketing partnerships : gaining competitive advantage through collaboration and partnering / Richard Gibbs and Andrew Humphries.

by Gibbs, Richard, 1955- | Humphries, Andrew, 1949-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2009Other title: Strategic alliances and marketing partnerships.Online access: Table of contents only Availability: Items available for loan: Central Library (CL)Call number: 658.046 GIB (1).
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Digital marketing / Vandana Ahuja, Area Chair, Marketing, and Assistant Professor, Jaypee Business School, NOIDA.

by Ahuja, Vandana [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Oxford University Press, 2015Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.872,AHU (2).
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E-commerce 2017 : business, technology, society / Kenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc.

by Laudon, Kenneth C, 1944- [[author]] | Traver, Carol Guercio [author.].

Edition: Thirteenth EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: [Boston] : Pearson, [2017]Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.872,LAU (1).
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Building the value machine : transforming your business through collaborative customer partnerships / Peter Cheverton.

by Cheverton, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2010Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Central Library (CL)Call number: 658.4 CHE (1).
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How to win campaigns : 100 steps to success / Chris Rose.

by Rose, Chris, 1956-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Sterling, VA : Earthscan, 2005Online access: Table of contents | Contributor biographical information Availability: Items available for loan: Central Library (CL)Call number: 659 ROS (1).
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Marketing Management; As Upper UGC Syllabus

by Bansal, S.P.

Material type: Text Text Publisher: Ludhiana; Kalyani Publishers, 2004Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.5 BAN (1).
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Marketing planning & strategy / Subhash C. Jain.

by Jain, Subhash C, 1942-.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : South-Western College Pub., 2000Other title: Marketing planning and strategy.Availability: Items available for loan: Central Library (CL)Call number: 658.802 JAI (1).
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Principles of marketing / Philip Kotler and Gary Armstrong.

by Kotler, Philip | Armstrong, Gary.

Edition: 5th European ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, 2016Online access: Table of contents only Availability: Items available for loan: School of Art Design and Architecture (SADA)Call number: 658.8 KOT 2016 (1).
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Professional practice 101 : a compendium of effective business strategies in architecture / Andrew Pressman.

by Pressman, Andy [author.].

Edition: Third edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; New York : Routledge, Taylor & Francis Group, 2021Availability: Items available for loan: School of Art Design and Architecture (SADA)Call number: 724.7 PRE 2021 (1).
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Basic Marketing

by .Jr , Perreault | McCarthy Jerome. E.

Material type: Text Text Publisher: New York: Mc Graw-Hill, 1999Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8 PER (1).
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International marketing

by Philip R. Cateora | John L. Graham.

Edition: Twelfth EditionMaterial type: Text Text Publisher: New York: McGraw Hill Irwin. 2005Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.84 CAT (1).
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Big data analytics for improved accuracy, efficiency, and decision making in digital marketing / Amandeep Singh.

by Singh, Amandeep, 1982- [editor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hershey, PA : IGI Global, Business Science Reference, 2021Online access: Click here to access online Availability: Items available for loan: Central Library (CL)Call number: 658.872 SIN (2).
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Marketing Managemet

by Keller Lane Kevin | Kotler, Philip.

Edition: 12th EditionMaterial type: Text Text Publisher: New Delhi: Pearson Eductaion Pvt Ltd, 2006Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8 KOT (1).
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Strategic internet marketing

by Susan Dann | Stephen Dann.

Material type: Text Text Publisher: Australia: John Wiley, 2001Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.84 DAN (1).
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Strategic Internet Marketing

by Dann, Susan J | Dann, Stephen.

Material type: Text Text Publisher: Australia: John Wiley & Sons, 2001Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.84 DAN (1).
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Supply Chain Management : Strategy, Planning and Operation

by Chopra, Sunil | Kalra, Dharam Vir.

Edition: 7th EditionMaterial type: Text Text Publisher: Malaysia: Pearson Education, 2020Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.84 CHO (1).
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E-commerce 2023 : business. technology. society. / Kenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc.

by Laudon, Kenneth C, 1944- [author.] | Traver, Carol Guercio [author.].

Edition: Seventeenth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Pearson Education, Inc., [2024]Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.872,LAU (1).
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The big data-driven business : how to use big data to win customers, beat competitors, and boost profits / Russell Glass, Sean Callahan.

by Glass, Russell, 1976- | Callahan, Sean, 1965-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hoboken : Wiley, 2014Online access: Cover image Availability: Items available for reference: Military College of Signals (MCS) Not for loanCall number: 658.872,GLA (1). :
Industrial marketing Analysis, planning and control

by Robert R. Reeder.

Edition: 2nd Edition Material type: Text Text Publisher: New Delhi: Prentice Hall of India. 1991Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8 REF (1).
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Marketing management A strategic approach with a global orientation

by Boyd.

Edition: 2nd edition Material type: Text Text Publisher: Chicago: IRWIN, 1995Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.5 BOY (1).
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International Marketing

by CATEORA.

Edition: ELEVENTHMaterial type: Text Text Publisher: Boston: Irwin Professional Pub, 2002Availability: No items available :
International Marketing

by CATEORA.

Edition: ELEVENTHMaterial type: Text Text Publisher: Boston: Irwin Professional Pub, 2002Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.848 CAT (1).
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