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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University.

by Shimp, Terence A | Andrews, J. Craig.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : South-Western Cengage Learning, ©2013Availability: Items available for loan: Central Library (CL)Call number: 658.8/2 SHI (1).
Marketing channels : a relationship management approach / Lou E Pelton.

by Pelton, Lou E | Strutton, David | Lumpkin, James R.

Edition: 2nd ed. Publisher: [S.l.] : McGraw-Hill/Irwin, 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 PAL (2).
E-commerce : real issues and cases / Chris Knapp.

by Knapp, Chris.

Edition: 1st ed. Publisher: [S.l.] : South-Western College/West, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 KNP (1).
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