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Creating the customer-driven academic library(E-BOOK) Jeannette Woodward.

by Woodward, Jeannette A.

Publisher: Chicago : American Library Association, 2009Online access: Table of contents only Availability: Items available for loan: Military College of Signals (MCS)Call number: 027.70973 WOO (1).
Marketing across cultures / Jean-Claude Usunier.

by Usunier, Jean-Claude | Lee, Julie.

Edition: 4th ed. Publisher: [S.l.] : Prentice Hall, 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 USU (1).
Understanding customers / Chris Rice.

by Rice, Chris | Rice, Chris. Consumer behaviour | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 1997Online access: Publisher description | Table of contents Availability: Items available for loan: Central Library (CL)Call number: 658.8342 RIC 1997 (1).
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