NUST Institutions Library Catalogue

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The four steps to the epiphany : successful strategies for products that win successful strategies for products that win Steven G. Blank.

by Blank, Steve.

Edition: 3rd ed. Publisher: [Foster City, Calif.] : Cafepress.com, 2006Availability: Items available for loan: Central Library (CL)Call number: 658.8 BLA (1).
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The connectors (E-BOOK) how the world's most successful businesspeople build relationships and win clients for life / Maribeth Kuzmeski.

by Kuzmeski, Maribeth.

Publisher: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: Military College of Signals (MCS)Call number: 650.13 KUZ (1).
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The connectors :(E-BooK) how the world's most successful businesspeople build relationships and win clients for life / Maribeth Kuzmeski.

by Kuzmeski, Maribeth.

Publisher: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.812 KUZ (1).
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Marketing channels : a relationship management approach / Lou E Pelton.

by Pelton, Lou E | Strutton, David | Lumpkin, James R.

Edition: 2nd ed. Publisher: [S.l.] : McGraw-Hill/Irwin, 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 PAL (2).
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Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm / Evert Gummesson.

by Gummesson, Evert, 1936-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass : Butterworth-Heinemann, 1999Online access: Table of contents | Publisher description Availability: Items available for loan: Central Library (CL)Call number: 658.812 EVE (1).
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Strategic alliances & marketing partnerships : gaining competitive advantage through collaboration and partnering / Richard Gibbs and Andrew Humphries.

by Gibbs, Richard, 1955- | Humphries, Andrew, 1949-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2009Other title: Strategic alliances and marketing partnerships.Online access: Table of contents only Availability: Items available for loan: Central Library (CL)Call number: 658.046 GIB (1).
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