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Marketing research / David A. Aaker.

by Aaker, David A | Kumar, V | Day, George S.

Edition: 8th ed. Publisher: [S.l.] : Wiley, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83 AAK (1).
Marketing research / David A. Aaker.

by Aaker, David A | Kumar, V | Day, George S.

Edition: 5 Sub ed. Publisher: [S.l.] : John Wiley & Sons Inc, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83 AAK (1).
Market driven strategy : processes for creating value / George S. Day.

by Day, George S.

Edition: illustrated edition ed. Publisher: [S.l.] : Free Press, 1990Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.802 DAY (1).
Marketing research

by Aaker, David A ,Kumar,V,Day, George.S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: NEW DELHI JOHN WILEY 2004Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.83 AAK (1).
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