Marketing to the bottom of the pyramid Selling to the poor vs. Selling out the Poor Munazza Zia.

By: Zia, MunazzaContributor(s): Mr. Abid R. KhawjaMaterial type: TextTextPublisher: Islamabad. NBS - NUST, 2012Description: iv. 28 p. : ill. ; 30cmSubject(s): EMBA ThesisDDC classification: 658.4
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Thesis Thesis Central Library (CL)
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658.4 (Browse shelf) Available CL-T-2482
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