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Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman.

by Reedy, Joel | Schullo, Shauna | Zimmerman, Kenneth.

Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: Central Library (CL)Call number: 658.84 REE (1).
Exploring marketing research / William G. Zikmund.

by Zikmund, William G.

Edition: 6th ed. Publisher: [S.l.] : Dryden Press, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83 ZIK (1).
Consumer behavior / James F. Engel.

by Engel, James F | Blackwell, Roger D | Miniard, Paul W.

Edition: 8th ed. Publisher: [S.l.] : Houghton Mifflin Harcourt (HMH), 1994Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 ENG (1).
Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy.

by Reedy, Joel | Schullo, Shauna | Zimmerman, Kenneth.

Edition: 1st ed. Publisher: [S.l.] : Houghton Mifflin Harcourt (HMH), 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.872 REE (1).
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.

by Parente, Donald.

Edition: 2nd ed. Publisher: [S.l.] : Dryden Press, 1999Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 7703 PAR (1).
Contemporary marketing : plus / Louis E. Boone.

by Boone, Louis E | Kurtz, David L.

Edition: 8th ed. Publisher: [S.l.] : Harcourt Brace College Publishers, 1994Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8 BOD (1).
Business marketing management : a strategic view of industrial & organizational markets / Michael D. Hutt.

by Hutt, Michael D | Speh, Thomas W.

Edition: 6th ed. Publisher: [S.l.] : Dryden Pr, 1997Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.234 HUT (2).
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