NUST Institutions Library Catalogue

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Consumer behavior :i mplications for marketing strategy Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 6th ed. Publisher: Chicago : Irwin, c1995Availability: Items available for loan: Central Library (CL)Call number: 658.83420973 HAW (1).
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Predictably irrational : the hidden forces that shape our decisions the hidden forces that shape our decisions Dan Ariely.

by Ariely, Dan.

Edition: Revised and expanded edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Harper Perennial, 2010Availability: Items available for loan: Central Library (CL)Call number: 153.83 ARI (1).
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Packaging strategy : winning the consumer / Mona Doyle.

by Doyle, Mona.

Edition: 1st ed.Material type: Text Text; Format: print Publisher: [S.l.] : CRC Press, 1996Online access: Amazon.com Availability: Items available for loan: Centre for International Peace & Stability (CIPS)Call number: 658.564 PAC 1996 (1).
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The next economy : will you know where your customers are? / Elliott Ettenberg.

by Ettenberg, Elliott.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2002Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Centre for International Peace & Stability (CIPS)Call number: 658.8 ETT 2002 (1).
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Interpreting Consumer Choice (E-Book) [Elektronisk resurs] : The Behavioural Perspective Model.

by Foxall, Gordon.

Publisher: Hoboken : Taylor & Francis, 2009Availability: Items available for loan: Military College of Signals (MCS) (1).
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Beyond listening :(E Book) learning the secret language of focus groups / Bonnie Goebert with Herma M. Rosenthal.

by Goebert, Bonnie | Rosenthal, Herma M.

Publisher: New York : J. Wiley, c2002Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.8/3 (1).
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Interpreting Consumer Choice (E-BOOK) [Elektronisk resurs] : The Behavioural Perspective Model.

by Foxall, Gordon.

Publisher: Hoboken : Taylor & Francis, 2009Availability: Items available for loan: Military College of Signals (MCS)Call number: 338.761 GOR (1).
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Objects of desire (E-BOOK) consumer behaviour in shopping centre choices / Charles Dennis with Andrew Newman and David Marsland.

by Dennis, Charles | Marsland, David | Newman, Andrew J, 1948-.

Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2005Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.8343 DEN (1).
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Economics and consumer behavior / Angus Deaton, John Muellbauer.

by Deaton, Angus | Muellbauer, John [joint author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge ; New York : Cambridge University Press, 1980Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: Central Library (CL)Call number: 658.8/34 DEA (1).
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Data mining for dummies / by Meta S. Brown.

by Brown, Meta S [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : John Wiley & Sons, [2014]Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Central Library (CL)Call number: 006.3 BRO (1).
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Consumer behavior : and marketing strategy / J. Paul Peter.

by Peter, J. Paul | Olson, Jerry.

Edition: 7th ed. Publisher: [S.l.] : McGraw-Hill/Irwin, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.834222 PET 2004 (1).
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Consumer behaviour / Ray Wright.

by Wright, Ray.

Edition: illustrated edition ed. Publisher: [S.l.] : Thomson Learning, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 WRI (1).
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Consumer behavior / Harold W. Berkman.

by Berkman, Harold W | Lindquist, Jay D | Sirgy, M. Joseph.

Publisher: [S.l.] : NTC Business Books, 1997Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 BER (2).
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Consumer behavior / Roger D. Blackwell.

by Blackwell, Roger D | Miniard, Paul W | Engel, James F.

Edition: 9th ed. Publisher: [S.l.] : South-Western College Pub, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 BLA (1).
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Why we buy : the science of shopping / Paco Underhill.

by Underhill, Paco.

Publisher: [S.l.] : Simon & Schuster, 1999Online access: Amazon.com | Amazon customer reviews Availability: No items available : Lost (1).
Consumer behavior / Harold W. Berkman.

by Berkman, Harold W | Lindquist, Jay D | Sirgy, M. Joseph.

Publisher: [S.l.] : NTC Business Books, 1997Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 BER (1).
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Consumer behavior / James F. Engel.

by Engel, James F | Blackwell, Roger D | Miniard, Paul W.

Edition: 8th ed. Publisher: [S.l.] : Houghton Mifflin Harcourt (HMH), 1994Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 ENG (1).
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Boom : marketing to the ultimate power consumer -- the baby-boomer woman / Mary Brown.

by Brown, Mary | Ph.D., Carol Orsborn.

Edition: First Printing ed. Publisher: [S.l.] : AMACOM, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.834082 BRO (1).
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Consumer behavior : implications for marketing strategy / Del I. Hawkins.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 6 Sub ed. Publisher: [S.l.] : Richard D Irwin, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83420973 HAW (1).
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Consumers / Eric J Arnould.

by Arnould, Eric J | Price, Linda | Zinkhan, George M.

Edition: 2nd ed. Publisher: [S.l.] : McGraw-Hill/Irwin, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 ARN (1).
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Consumer behavior / William L. Wilkie.

by Wilkie, William L.

Edition: 3 Sub ed. Publisher: [S.l.] : Wiley, 1994Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 WIL (1).
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Consumer behavior : implications for marketing strategy / Del I. Hawkins.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 6 Sub ed. Publisher: [S.l.] : Richard D Irwin, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83420973 (1).
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Consumer behavior and marketing strategy / J.Paul Peter.

by Peter, J.Paul | Olson, Jerry C.

Edition: 6th International student edition ed. Publisher: [S.l.] : McGraw-Hill Publishing Co., 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 PET (1).
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Consumer behavior and marketing strategy / J.Paul Peter.

by Peter, J.Paul | Olson, Jerry C.

Edition: 6th International student edition ed. Publisher: [S.l.] : McGraw-Hill Publishing Co., 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 PET (3).
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Customer behavior : consumer behavior and beyond / Jagdish N. Sheth.

by Sheth, Jagdish N | Mittal, Banwari | Newman, Bruce I.

Publisher: [S.l.] : Harcourt Brace College Publishers, 1998Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 SHE (1).
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Economics and consumer behavior / Angus Deaton, John Muellbauer.

by Deaton, Angus | Muellbauer, John [joint author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge ; New York : Cambridge University Press, 1980Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: Central Library (CL)Call number: 658.8'34 DEA (1).
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The observational research handbook : understanding how consumers live with your product / Bill Abrams.

by Abrams, Bill | American Marketing Association.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Il. : NTC Business Books, c2000Online access: Publisher description Availability: Items available for loan: Central Library (CL)Call number: 658.83421 ABR 2000 (1).
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Understanding customers / Chris Rice.

by Rice, Chris | Rice, Chris. Consumer behaviour | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 1997Online access: Publisher description | Table of contents Availability: Items available for loan: Central Library (CL)Call number: 658.8342 RIC 1997 (1).
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Consumer behavior / Leon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey.

by Schiffman, Leon G [author.] | Wisenblit, Joseph [author.].

Edition: Twelfth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Pearson, [2019]Copyright date: ©2015 Availability: Items available for loan: Central Library (CL)Call number: 658.8/342 SCH (1).
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer, Mary F. Mobley.

by Bearden, William O, 1945- | Netemeyer, Richard G, 1956- | Mobley, Mary F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Newbury Park, Calif. : Sage Publications, c1993Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for reference: Central Library (CL) Not for loanCall number: 658.83 BEA (1). :
Digital marketing, global strategies from the world's leading experts

by Wind, Jerry Mahajan, Vijay.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: NEW YORK JOHN WILEY & SONS 2001Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8 WIN (1).
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Wealthy choices , the seven competencies of financial success

by Tzougros, Penelope S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: NEW YORK JOHN WILEY 2004Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 332.024 TZO (1).
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Consumer behavior

by Schiffman, Leon G:Kanuk, Leslie Lazar.

Edition: 8THMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: INDIA PEARSON EDUCATION 2004Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8342 SCH (1).
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Consumer behavior and managerial decision making

by Kardes, Frank R.

Edition: 2NDMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: NEW DELHI PRENTICE HALL OF INDIA 2002Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8342 KAR (1).
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The age of surveillance capitalism : the fight for a human future at the new frontier of power Shoshana Zuboff.

by Zuboff, Shoshana, 1951- [author.].

Edition: First edition.Material type: Text Text; Format: print ; Literary form: Not fiction Copyright date: ©2019Availability: Items available for reference: Central Library (CL) Not for loanCall number: 306.3 ZUB (1). :
China's new consumers : social development and domestic demand / Elisabeth Croll.

by Croll, Elisabeth, 1944-2007.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Routledge, 2006Online access: Table of contents | Publisher description Availability: Items available for loan: Central Library (CL)Call number: 339.470951 CRO (1).
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The historical consumer : consumption and everyday life in Japan, 1850-2000 / edited by Penelope Francks and Janet Hunter.

by Francks, Penelope, 1949- | Hunter, Janet, 1948-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: United Kingdom : Palgrave Macmillan, 2012Availability: Items available for loan: Central Library (CL)Call number: 306.30952 HIS (1).
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Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results / Bernard Marr.

by Marr, Bernard [[author]].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, West Sussex : Wiley, 2016Online access: Cover image Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.0557,MAR (1).
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Nudge : the final edition / Richard H. Thaler and Cass R. Sunstein.

by Thaler, Richard H, 1945- [author.] | Sunstein, Cass R [author.].

Edition: Final edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Haven : Yale University Press, 2021Copyright date: ©2021Other title: Nudge : improving decisions about health, wealth, and happiness..Availability: Items available for loan: Central Library (CL)Call number: 330.019 THA (1).
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The big data-driven business : how to use big data to win customers, beat competitors, and boost profits / Russell Glass, Sean Callahan.

by Glass, Russell, 1976- | Callahan, Sean, 1965-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hoboken : Wiley, 2014Online access: Cover image Availability: Items available for reference: Military College of Signals (MCS) Not for loanCall number: 658.872,GLA (1). :
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