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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University.

by Shimp, Terence A | Andrews, J. Craig.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : South-Western Cengage Learning, ©2013Availability: Items available for loan: Central Library (CL)Call number: 658.8/2 SHI (1).
Advertising, promotion and supplemental aspects of imc / Terence A. Shimp.

by Shimp, Terence A.

Edition: 5th ed. Publisher: [S.l.] : Dryden Press, 1999Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 659 SHI (1).
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