NUST Institutions Library Catalogue

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Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.

by Percy, Larry | Elliott, Richard H.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford : Oxford University Press, c2012Availability: Items available for loan: Central Library (CL)Call number: 659.1 PER (1).
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Communicating the new : how to make the complex, unfamiliar or still-fuzzy understandable to others how to make the complex, unfamiliar or still-fuzzy understandable to others Kim Erwin

by Erwin, Kim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2014Availability: Items available for loan: Central Library (CL)Call number: 658.45 ERW (1).
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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University.

by Shimp, Terence A | Andrews, J. Craig.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : South-Western Cengage Learning, ©2013Availability: Items available for loan: Central Library (CL)Call number: 658.8/2 SHI (1).
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Unleashing the power of pr, a contrarian's guide to marketing and communication

by Weiner , Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA JOSSEY BASS 2006Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 659.2 WEI (1).
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