NUST Institutions Library Catalogue

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The business of ecommerce : from corporate strategy to technology / Paul May.

by May, Paul.

Publisher: [S.l.] : Cambridge University Press, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 DAL (2).
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Electronic marketing and the consumer.

by Peterson, Dr. Robert A.

Edition: illustrated edition ed. Publisher: [S.l.] : Sage Publications, Inc, 1997Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 ELE (1).
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Strategic internet marketing / Susan Dann.

by Dann, Susan | Dann, Stephen.

Edition: 1st ed. Publisher: [S.l.] : John Wiley & Sons Inc, 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 DAN (1).
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Global marketing : a decision-oriented approach / Svend Hollensen.

by Hollensen, Svend.

Edition: 3nd ed. Publisher: [S.l.] : Prentice Hall, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 HOL (1).
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Introduction to E-commerce : with E-commerce powerweb / Jeffrey Rayport.

by Rayport, Jeffrey | Jaworski, Bernard.

Edition: 2nd ed. Publisher: [S.l.] : McGraw Hill Higher Education, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 JEF (1).
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Marketing channels : a relationship management approach / Lou E Pelton.

by Pelton, Lou E | Strutton, David | Lumpkin, James R.

Edition: 2nd ed. Publisher: [S.l.] : McGraw-Hill/Irwin, 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 PAL (2).
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E-commerce : real issues and cases / Chris Knapp.

by Knapp, Chris.

Edition: 1st ed. Publisher: [S.l.] : South-Western College/West, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 KNP (1).
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Max-e-marketing in the net future : the seven imperatives for outsmarting the competition / Stan Rapp.

by Rapp, Stan | Martin, Chuck.

Edition: 1st ed. Publisher: [S.l.] : McGraw-Hill, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 RAP (1).
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Making markets : how firms can design and profit from online auctions and exchanges / Ajit Kambil.

by Kambil, Ajit | Heck, Eric Van | Heck, E. Van.

Publisher: [S.l.] : Harvard Business Press, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 KAM (1).
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Global marketing : foreign entry, local marketing and global management / Johny Johansson.

by Johansson, Johny.

Edition: 4th ed. Publisher: [S.l.] : McGraw Hill Higher Education, 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 JOH (1).
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Internet marketing and promotions.

Publisher: [S.l.] : Pustak Mahal, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 KEN (1).
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Strategic electronic marketing in managing E-business / Brad A. Kleindl Ph.D.

by Ph.D., Brad A. Kleindl | Keindl, Brad A.

Edition: Package ed. Publisher: [S.l.] : Thomson South-Western, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 KLI (1).
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Strategic marketing channel management / Donald J. Bowersox.

by Bowersox, Donald J | Cooper, M.Bixby.

Publisher: [S.l.] : McGraw-Hill Publishing Co., 1992Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 BOW (1).
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Entrepreneur magazine : guide to integrated marketing / Jeanette Smith.

by Smith, Jeanette.

Publisher: [S.l.] : John Wiley & Sons, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 SMI (3).
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Internet marketing / Carolyn Siegel.

by Siegel, Carolyn.

Publisher: [S.l.] : Houghton Mifflin Company, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 SIE (1).
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High-performance interactive marketing / Christopher Ryan.

by Ryan, Christopher.

Publisher: [S.l.] : Racom Communications, 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 RYA (1).
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Marketing channels / Bert Rosenbloom.

by Rosenbloom, Bert.

Edition: 6th ed. Publisher: [S.l.] : Harcourt Brace College Publishers, 1998Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 ROS (1).
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Internet marketing : integrating online and offline strategies / Mary Lou Roberts.

by Roberts, Mary Lou.

Publisher: [S.l.] : Irwin Professional Pub, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 ROB (1).
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Introduction to E-commerce / Jeffrey Rayport.

by Rayport, Jeffrey | Jaworski, Bernard.

Edition: International student edition ed. Publisher: [S.l.] : McGraw-Hill Inc.,US, 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 RAY (2).
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Digital capital : harnessing the power of business webs / Don Tapscott.

by Tapscott, Don | Ticoll, Davi | Lowy, Ale.

Edition: First Printing ed. Publisher: [S.l.] : Harvard Business Press, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 TAP (1).
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Effective promotional planning for E-business / Cathy Ace.

by Ace, Cathy.

Publisher: [S.l.] : Butterworth-Heinemann, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8402854678 ACE (1).
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Marketing across cultures / Jean-Claude Usunier.

by Usunier, Jean-Claude | Lee, Julie.

Edition: 4th ed. Publisher: [S.l.] : Prentice Hall, 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 USU (1).
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Statistics in market research / Chuck Chakrapani.

by Chakrapani, Chuck.

Edition: 1st ed. Publisher: [S.l.] : Wiley, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 519.5 CHA (1).
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Profitable product management : powerful techniques for improving products and maximizing profits / RICHARD COLLIER.

by COLLIER, RICHARD.

Publisher: [S.l.] : Butterworth-Heinemann, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.5 COL (3).
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Manufacturing strategy : formulation and implementation / Garry Robert Greenhalgh.

by Greenhalgh, Garry Robert.

Publisher: [S.l.] : Addison Wesley Publishing Company, 1991Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.5 GRE (1).
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The art of cause marketing : how to use advertising to change personal behavior and public policy / Richard Earle.

by Earle, Richard.

Edition: 1st ed. Publisher: [S.l.] : McGraw-Hill, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.5 EAR (1).
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Product management / Donald R. Lehmann.

by Lehmann, Donald R | Winer, Russell S.

Publisher: [S.l.] : Richard D Irwin, 1993Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.5 LEH (1).
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Statistics for marketing / Leslie W. Rodger.

by Rodger, Leslie W.

Publisher: [S.l.] : McGraw-Hill Publishing Co., 1984Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 519.5024658 ROD (1).
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New shop floor management : empowering people for continuous improvement / Kiyoshi Suzaki.

by Suzaki, Kiyoshi.

Publisher: [S.l.] : Free Press, 1993Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.5 SUZ (1).
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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Irwin, c1996Availability: Items available for loan: Central Library (CL)Call number: 658.8 PER (2). Lost (1).
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Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.

by Kotler, Philip | Bowen, John (John T.), 1948- | Makens, James C.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Prentice Hall, c2003Availability: Items available for loan: Central Library (CL)Call number: 647.940688 KOT (2).
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Darwin's brands . adapting for success . Anand Halve.

by Halve, Anand Bhaskar, 1955- | Halve, Anand Bhaskar.

Material type: Text Text; Format: microfiche ; Literary form: Not fiction Publisher: New Delhi, India ; Thousand Oaks, Calif. : SAGE, 2012Availability: Items available for loan: Central Library (CL)Call number: 658.827 HAL (1).
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Market research in practice : how to get greater insight from your market / Paul Hague, Nick Hague & Carol-Ann Morgan.

by Hague, Paul N | Hague, Nick, 1974- | Morgan, Carol-Ann, 1958-.

Edition: Second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Koganpage 2013Availability: Items available for loan: Central Library (CL)Call number: 658.83 HAG (1).
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Strategic marketing problems . cases and comments . Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2004Availability: Items available for loan: Central Library (CL)Call number: 658.802 KER (1).
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International marketing . Philip R. Cateora, Mary C. Gilly, John L. Graham.

by Cateora, Philip R | Gilly, Mary C | Graham, John L.

Edition: 16th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Irwin, 2013Availability: Items available for loan: Central Library (CL)Call number: 658.84 CAT (1).
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Global Marketing Michael R. Czinkota, Ilkka A. Ronkainen.

by Czinkota, Michael R | Ronkainen, Ilkka A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Fort Worth, TX : Dryden Press, c1996Availability: Items available for loan: Central Library (CL)Call number: 658.848 CZI 1996 (1).
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The Handbook of International Market Research Techniques edited by Robin Birn.

by Robin J Birn | Birn, Robin.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2000Availability: Items available for loan: Central Library (CL)Call number: 658.83 BIR 2003 (1).
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Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden.

by Cravens, David W | Lamb, Charles W | Crittenden, Victoria Lynn.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: Central Library (CL)Call number: 658.802 CRA 2002 (1).
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Internet marketing : building advantage in the networked economy / Rafi Mohammed ... [et al.].

by Mohammad,Rafi a | Mohammed, Rafi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin marketspaceU, c2002Availability: Items available for loan: Central Library (CL)Call number: 658.84 MOH 2001 (1).
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Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham.

by Rust, Roland T | Zahorik, Anthony J | Keiningham, Timothy L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : HarperCollins College Publishers, c1996Availability: Items available for loan: Central Library (CL)Call number: 658.8 RUS 1996 (1).
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The observational research handbook : understanding how consumers live with your product / Bill Abrams.

by Abrams, Bill | American Marketing Association.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Il. : NTC Business Books, c2000Online access: Publisher description Availability: Items available for loan: Central Library (CL)Call number: 658.83421 ABR 2000 (1).
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Marketing insights for the Asia Pacific / [edited] by Siew Meng Leong, Swee Hoon Ang and Chin Tiong Tan.

by Leong, Siew Meng | Leong, Siew Meng | Ang, Swee Hoon | Tan, Chin Tiong | Asia Pacific Marketing Federation.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore ; Portsmouth, NH : Singapore : Heinemann ; Asia Pacific Marketing Federation, 1996Availability: Items available for loan: Central Library (CL)Call number: 658.84095 LEO 1996 (1).
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The wheat-marketing activity in Pakistan / Peter A. Cornelisse, Syed Nawab Haider Naqvi.

by Cornelisse, Peter A | Naqvi, Syed Nawab Haider | Pakistan Institute of Development Economics.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Islamabad : Rotterdam : Pakistan Institute of Development Economics ; Centre for Development Planning, Erasmus University, 1987Availability: Items available for loan: Central Library (CL)Call number: 658.0954 COR 1987 (2).
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Understanding customers / Chris Rice.

by Rice, Chris | Rice, Chris. Consumer behaviour | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 1997Online access: Publisher description | Table of contents Availability: Items available for loan: Central Library (CL)Call number: 658.8342 RIC 1997 (1).
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Strategic Marketing Management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan.

by Wilson, Richard. M. S | Gilligan, Colin.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Butterworth-Heinemann, 1999Availability: Items available for loan: Central Library (CL)Call number: 658.802 WIL 1999 (2).
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Marketing green building services : strategies for success / Jerry Yudelson.

by Yudelson, Jerry.

Edition: 1st ed. Publisher: Boston, MA : Elsevier, 2007Availability: Items available for loan: School of Art Design and Architecture (SADA)Call number: 721.0467YUD 2007 (1).
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Managing quality in architecture : a handbook for creators of the built environment / Charles Nelson ; foreword by Eugene Hopkins.

by Nelson, Charles.

Edition: 1st ed. Publisher: Amsterdam ; Boston : Elsevier, 2006Online access: Table of contents only | Publisher description Availability: Items available for loan: School of Art Design and Architecture (SADA)Call number: 720.68 NEL 2006 (1).
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Professional practice for interior designers / Christine M. Piotrowski.

by Piotrowski, Christine M.

Edition: 4th ed. Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: School of Art Design and Architecture (SADA)Call number: 747.068 PIO 2008 (2).
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Portfolio design / Harold Linton ; photographs by Steven Rost.

by Linton, Harold | Rost, Steven.

Edition: 3rd ed. Publisher: New York : W.W. Norton, c2003Availability: Items available for loan: School of Art Design and Architecture (SADA)Call number: 720.23 LIN 2003 (1).
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Building design portfolios : innovative concepts for presenting your work / Sara Eisenman.

by Eisenman, Sara.

Publisher: Gloucester, Mass. : Rockport, c2006Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: School of Art Design and Architecture (SADA)Call number: 741.60688 EIS 2006 (1).
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