NUST Institutions Library Catalogue

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Gamification by design : implementing game mechanics in web and mobile apps implementing game mechanics in web and mobile apps Gabe Zichermann and Christopher Cunningham.

by Zichermann, Gabe, 1974- | Cunningham, Christopher.

Edition: 1st. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Sebastopol, Calif. : O'Reilly Media, 2011Availability: Items available for loan: Central Library (CL)Call number: 006.7 ZIC (1).
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Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing transform your business using social media, mobile Internet, and cloud computing Ted Shelton

by Shelton, Ted, 1966-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2013Availability: Items available for loan: Central Library (CL)Call number: 658.872 SHE (1).
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The business of iPhone and iPad app development : making and marketing apps that succeed

by Wooldridge, Dave | Schneider, Michael, J.D.

Edition: 2nd ed.Material type: Text Text Publisher: New Delhi Apress 2010Availability: Items available for loan: Central Library (CL)Call number: 004.167 WOO (1).
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Communicating the new : how to make the complex, unfamiliar or still-fuzzy understandable to others how to make the complex, unfamiliar or still-fuzzy understandable to others Kim Erwin

by Erwin, Kim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2014Availability: Items available for loan: Central Library (CL)Call number: 658.45 ERW (1).
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Fundamentals of Marketing

by Stanton, William J | Etzel, Michael J et.all.

Edition: 9th ed.Material type: Text Text Publisher: New York McGraw-Hill 1991Availability: Items available for loan: Central Library (CL)Call number: 658.8 STA (1).
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Marketing Reseach: An applied orientation

by Malhotra, Naresh K.

Edition: 4th ed.Material type: Text Text Publisher: New Delhi Prentice Hall 2004Availability: Items available for loan: Central Library (CL)Call number: 658.8 MAL (1).
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The art of the App Store :the business of Apple development Tyson McCann.

by McCann, Tyson | Wrox Development (Firm).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wrox/Wiley, c2012Availability: Items available for loan: Central Library (CL)Call number: 004.1675 MCC (1).
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Marketing Management: A South Asian Perspective

by Philip Kotler | Abraham Koshy.

Material type: Text Text Publisher: New Delhi Pearson 2011Availability: Items available for loan: Centre for International Peace & Stability (CIPS)Call number: 658.8 KOT (1).
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Masters of disaster : the ten commandments of damage control / Christopher Lehane, Mark Fabiani, Bill Guttentag.

by Lehane, Christopher | Fabiani, Mark | Guttentag, William.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: Centre for International Peace & Stability (CIPS)Call number: 658.8 LEH 2012 (1).
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Greater good : how good marketing makes for better democracy / John A. Quelch, Katherine E. Jocz.

by Quelch, John A | Jocz, Katherine E.

Edition: 1ST ed.Material type: Text Text; Format: print Publisher: [S.l.] : Harvard Business School Press, 2008Online access: Amazon.com Availability: Items available for loan: Centre for International Peace & Stability (CIPS)Call number: 658.8 QUE 2007 (1).
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The next economy : will you know where your customers are? / Elliott Ettenberg.

by Ettenberg, Elliott.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2002Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Centre for International Peace & Stability (CIPS)Call number: 658.8 ETT 2002 (1).
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Strategic Data base Marketing

by Hughes .Arthur M.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New york Mc Graw hll 1998Availability: Items available for loan: Institute of Geographical Information Systems (IGIS)Call number: 658.8421HUG (1).
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New product development : managing and forecasting for strategic success / Robert J. Thomas.

by Thomas, Robert J, 1944-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : J. Wiley, c1993Online access: Publisher description | Table of Contents Availability: Items available for loan: School of Mechanical & Manufacturing Engineering (SMME)Call number: 658.575 THO (1).
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Marketing management / Philip Kotler, Kevin Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for loan: School of Mechanical & Manufacturing Engineering (SMME)Call number: 658.8 KOT (1).
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Product development [electronic resource] : a structured approach to consumer product development, design, and manufacture / Anil Mital ... [et al.].

by Mital, Anil.

Source: eBook - Engineering 2008 [EBCE08]Source: Referex Mechanical Engineering and MaterialsMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Amster dam ; Boston, MA : Butterworth-Heinemann, An imprint of Elsevier, c2008Online access: Full text available from eBook - Engineering 2008 [EBCE08] | Full text available from Referex Mechanical Engineering and Materials Availability: Items available for loan: Central Library (CL)Call number: 658.575 PRO (1).
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Beyond consumer marketing :sectoral marketing and emerging trends J.S. Panwar

by Panwar, J.S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: c.2004Availability: Items available for loan: Pakistan Navy Engineering College (PNEC)Call number: 381.0954 PAN (1).
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Supply chain management : strategy, planning, and operation Sunil Chopra

by Chopra, Sunil.

Edition: Fifth EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: c.2013Availability: Items available for loan: Pakistan Navy Engineering College (PNEC)Call number: 658.7 CHO (5).
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Marketing management Philip kotler

by Kotler, Philip.

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: c.2013 Availability: Items available for loan: Pakistan Navy Engineering College (PNEC)Call number: 658.8 KOT (3).
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Exploring marketing research / William G. Zikmund.

by Zikmund, William G.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Dryden Press, c1986Availability: Items available for loan: Pakistan Navy Engineering College (PNEC)Call number: 658.83 ZIK (1).
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Sales forecasting management : a demand management approach John T. Mentzer

by Mentzer, J. T.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: Pakistan Navy Engineering College (PNEC)Call number: 658.818 MEN (1).
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9 brand shaastras : nine successful brand strategies to build winning brands Jagdeep Kapoor

by Kapoor, Jagdeep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: c.2004Availability: Items available for loan: Pakistan Navy Engineering College (PNEC)Call number: 658.827 KAP (1).
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18 brand astras : using brand abilities as weapons for CRISP brand building Jagdeep, Kapoor

by Kapoor, Jagdeep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: c2003Availability: Items available for loan: Pakistan Navy Engineering College (PNEC)Call number: 658.827 KAP (1).
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New product development : managing and forecasting for strategic success / Robert J. Thomas.

by Thomas, Robert J, 1944-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : J. Wiley, c1993Online access: Publisher description | Table of Contents Availability: Items available for loan: Pakistan Navy Engineering College (PNEC)Call number: 658.575 THO (1).
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Marketing research and management. A. G, Irvine

by Irvine, A. G.

Edition: -Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: c 1954Availability: Items available for loan: Pakistan Navy Engineering College (PNEC)Call number: 658.8 IRV (1).
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Supply chain management : strategy, planning, and operation Sunil Chopra

by Chopra, Sunil.

Edition: Fifth EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: c.2000Availability: Items available for loan: Pakistan Navy Engineering College (PNEC)Call number: 658.7 CHO (1).
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Data mining your website / Jesus Mena

by Mena, Jesus.

Publisher: cBoston : Digital Press, c1999Online access: Publisher description | Table of contents Availability: Items available for loan: Military College of Signals (MCS)Call number: 006.3,MEN (1).
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Creating a digital portfolio / Cynthia Baron.

by Baron, Cynthia.

Publisher: Indianapolis, Ind. : Hayden Books, c1996Availability: Items available for loan: Military College of Signals (MCS)Call number: 006.6,BAR (1).
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The next step in database marketing : Consumer Guided Marketing ; privacy for your customers, record profits for you / Dick Shaver.

by Shaver, Dick.

Publisher: New York : Wiley, c1996Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.84,SHA (1).
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Marketing management / Philip Kotler.

by Kotler, Philip.

Edition: Millennium ed. Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.8,KOT (1).
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Product management : marketing in a changing environment / Raymond D. Hehman.

by Hehman, Raymond D.

Publisher: Homewood, Ill. : Dow Jones-Irwin, c1984Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.8,HEH (1).
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Marketing / James H. Myers.

by Myers, James H.

Publisher: New York : McGraw-Hill, c1986Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.8,MYE (1).
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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome.

Edition: 10th ed. Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.8,PER (1).
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International marketing (E-Book) analysis and strategy / Sak Onkvisit and John J. Shaw.

by Onkvisit, Sak | Shaw, John J.

Edition: 4th ed. Publisher: New York : Routledge, 2004Online access: Publisher description | Table of contents only Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.8 SAK (1).
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Web 2.0 and beyond (E-BOOK) understanding the new online business models, trends, and technologies / Tom Funk

by Funk, Tom.

Publisher: Westport, Conn. : Praeger, 2009Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.872 FUN (1).
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Subliminal persuasion :influence & marketing secrets they don't want you to know -(E-BOOK) Dave Lakhani.

by Lakhani, Dave.

Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.8 LAK (1).
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Problogger :secrets for blogging your way to a six-figure income -(E-BOOK) Darren Rowse, Chris Garrett.

by Rowse, Darren | Garrett, Chris, 1974-.

Publisher: Indianapolis, IN : Wiley, c2008Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Military College of Signals (MCS)Call number: 006.7 ROW (1).
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The Digital Handshake (E-Book) [Elektronisk resurs] : Seven Proven Strategies to Grow Your Business Using Social Media.

by Seven Proven Strategies to Grow Your Business Using Social Media.

Publisher: Hoboken : John Wiley & Sons, Inc., 2009Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.872 PRO (1).
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Duck and Recover (E-BOOK) [Elektronisk resurs] : The Embattled Business Owner's Guide to Survival and Growth. Steven S, Little.

by Steven S, Little.

Publisher: Hoboken : John Wiley & Sons, Inc., 2009Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.4012 LIT (1).
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Email marketing (E-Book) an hour a day / Jeanniey Mullen, David Daniels.

by Jeanniey Mullen, David Daniels | Daniels, David L, 1970-.

Publisher: Indianapolis, Ind. : Wiley Pub., c2009Online access: Table of contents only Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.8 MUL (1).
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Creating the customer-driven academic library(E-BOOK) Jeannette Woodward.

by Woodward, Jeannette A.

Publisher: Chicago : American Library Association, 2009Online access: Table of contents only Availability: Items available for loan: Military College of Signals (MCS)Call number: 027.70973 WOO (1).
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The small public library survival guide :thriving on less(E-BOOK) Herbert B. Landau.

by Landau, Herbert B.

Publisher: Chicago : American Library Association, 2008Online access: Table of contents only Availability: Items available for loan: Military College of Signals (MCS)Call number: 025.1/974 LAN (1).
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Social media marketing (E-Book) an hour a day / Dave Evans.

by Dave Evans.

Publisher: Indianapolis, Ind. : Wiley, c2008Availability: Items available for loan: Military College of Signals (MCS)Call number: 302.230688 EVA (1).
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The connectors (E-BOOK) how the world's most successful businesspeople build relationships and win clients for life / Maribeth Kuzmeski.

by Kuzmeski, Maribeth.

Publisher: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: Military College of Signals (MCS)Call number: 650.13 KUZ (1).
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The shift : the transformation of today's marketers into tomorrow's growth leaders / Scott M. Davis ; foreword by Philip Kotler.

by Davis, Scott M.

Edition: 1st ed. Publisher: San Francisco, CA : Jossey-Bass, c2009Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.802 DAV (1).
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Twitter power : how to dominate your market one tweet at a time / Joel Comm.

by Comm, Joel.

Publisher: Hoboken, N.J. : Wiley, c2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.872 COM (1).
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International marketing : (E-BOOK) analysis and strategy Sak Onkvisit and John J. Shaw.

by Onkvisit, Sak.

Edition: 4th ed. Publisher: New York Routledge 2004Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.84 SAK (1).
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The connectors :(E-BooK) how the world's most successful businesspeople build relationships and win clients for life / Maribeth Kuzmeski.

by Kuzmeski, Maribeth.

Publisher: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.812 KUZ (1).
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Twitter power :(E-BOOK) how to dominate your market one tweet at a time / Joel Comm.

by Comm, Joel.

Publisher: Hoboken, N.J. : Wiley, c2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.872 COM (1).
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