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The next step in database marketing : Consumer Guided Marketing ; privacy for your customers, record profits for you / Dick Shaver.

by Shaver, Dick.

Publisher: New York : Wiley, c1996Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.84,SHA (1).
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University.

by Shimp, Terence A | Andrews, J. Craig.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : South-Western Cengage Learning, ©2013Availability: Items available for loan: Central Library (CL)Call number: 658.8/2 SHI (1).
Entrepreneur magazine : guide to integrated marketing / Jeanette Smith.

by Smith, Jeanette.

Publisher: [S.l.] : John Wiley & Sons, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 SMI (3).
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